Privacy Policy

Alphaplex (the “Company”) respects your privacy and is committed to protecting it through this privacy policy (the “policy”).

This policy describes the Company’s practices for collecting, using, maintaining, protecting, and disclosing the personal data it may collect from you or that you may provide when you visit any thealphaplex.com website (collectively, the “Website”) and the Company’s practices for collecting, using, keeping, protecting, and disclosing that information.

This policy applies to the personal data collected through the Website, regardless of the country where you are located.

The Website may include links to third-party websites, plug-ins, services, social networks, or applications. Clicking on those links or enabling those connections may allow the third party to collect or share data about you.

The Company does not control these third-party websites, and the Company encourages you to read the privacy policy of every website you visit. Please read this policy carefully to understand the Company’s policies and practices for processing and storing your personal data. By engaging with the Website, you accept and consent to the practices described in this policy. This policy may change from time to time. Your continued engagement with the Website after any such revisions indicates that you accept and consent to them, so please check the policy periodically for updates.

1. Data the Company may collect about you Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). The Company may collect, use, store, and transfer different kinds of personal data about you, which the Company has grouped together as follows:

Identity Data includes first name and last name.
Contact Data includes billing address, delivery address, email address, and telephone numbers.
Financial Data includes payment card details.
Transaction Data includes details about payments from you and other details of products you have purchased from the Company.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Website.
Profile Data includes your purchases or orders made by you, your interests, preferences, feedback, and survey responses.
Usage Data includes information about how you use the Company’s Website, products, and services.
Marketing and Communications Data includes your preferences in receiving marketing from the Company and its third parties and your communication preferences.

The Company also collects, uses, and shares Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, the Company may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature.

However, if the Company combines or connects Aggregated Data with your personal data so that it can directly or indirectly identify you, the Company treats the combined data as personal data which will be used in accordance with this policy.

The Company does not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor does the Company collect any information about criminal convictions and offenses.

If you fail to provide personal data Where the Company needs to collect personal data by law or under the terms of a contract it has with you and you fail to provide that data when requested, the Company may not be able to perform the contract it has or is trying to enter into with you (for example, to provide you with goods or services). In this case, the Company may have to cancel a product or service you have with the Company, but the Company will notify you if this is the case at the time.

2. How the Company collects data about you
The Company uses different methods to collect data from and about you including through:

Direct interactions. You may give the Company data about you by filling in forms or by corresponding with the Company by phone, email, or otherwise. This includes personal data you provide when place an order; review a product; request marketing to be sent to you; request information about the Company’s products; enter a competition, promotion, or survey; give the Company feedback; and when you report a problem with the Website.

Automated technologies or interactions. As you interact with the Website, the Company may automatically collect technical data about your equipment, browsing actions, and patterns as specified above. The Company collects this data by using cookies, server logs, and other similar technologies.
Third parties or publicly available sources. The Company may receive data about you if you visit other websites employing the Company’s cookies or from third parties including, for example, business partners (including affiliates in the Website’s affiliate marketing program); subcontractors in technical, payment, and delivery services; advertising networks; analytics providers; and search information providers.
How do we store your information? Your information is stored at the list server that delivers the Site content and messaging. Your information can only be accessed by those who help manage those lists in order to deliver e-mail to those who would like to receive the Site material.

All of the messaging or emails that are sent to you by the Site include an unsubscribe link in them. You can remove yourself at any time from our mailing list by clicking on the unsubscribe link that can be found in every communication that we send you.
Cookies and automatic data collection technologies
The Company’s Website uses cookies (small files placed on your device) or other automatic data collection technologies to distinguish you from other Website users. This helps the Company deliver a better and more personalized service when you browse its Website. It also allows the Company to improve its Website by enabling it to:

Estimate the Website’s audience size and usage patterns.
Store your preferences so the Company may customize the Website according to your individual interests.
Speed up your searches.
Recognize you when you return to the Website.
You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, certain parts of the Website may become inaccessible and certain features may not work correctly. Unless you adjust your browser settings to refuse cookies, the Company’s system will issue them.

Third-party use of cookies and other tracking technologies
Some content or applications, including advertisements, on the Website are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect data about you when you use the Website. They may associate the data collected with your personal data or they may collect data, including personal data, about your online activities over time and across different websites and other online services. They may use this data to provide you with interest-based (behavioral) advertising or other targeted content.

The Company does not control how these third-party tracking technologies operate or how they may use the collected data. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

3. How the Company uses your personal data
The Company uses your personal data to provide you with products, offer you services, communicate with you, deliver advertising and marketing, or to conduct other business operations, such as using data to improve and personalize your experiences.